Wednesday, 18 August 2010

The Black Keys - Tighten Up

Rock/blues

Looking at this video it's a perfect example of how a simple an idea can be transformed into a video. The idea behind this music video relates to how adults are just like children. The video is based around the concept of two children fighting over a girl, "young love" if you like. But the concept of adults being children comes into play when they break up the fight and both end up falling for the sassy brunette which escalates to a fight between both friends.

Through out the video we see many close ups of the casts faces, this technique has aloud for people to see their emotions and a closer image of their faces. When the camera pans over the children they're represented as small, weak that adults are better than them.

At the end of the video it winds up with the parents both battered and bruised and their kids are looking down at them shaking their heads. This concept has put a twist to this story and it’s turned from a simple black n white story line to something far more complex but yet simple and well mastered.

This simple story line bolds well in the video. This for me has opened up new ideas and options to where I could film my video and just how I could maximise and exploit one location to its full potential.


1 comment:

  1. When the camera goes over to the children it’s shown as above to represent the child is small, weak.

    Peter remember to use media terms. "Goes over"? Pans, cuts to?

    ReplyDelete