Analysis of the audiences

Black Moth Super Rainbow

Formed in Pittsburgh, USA, Black Moth Super Rainbow is well known for their distinctive experimental sound. There are many hidden genres of sound within their music, it is hard to define just what kind of music they really are, they range from folk, to elements of the psychedelic sound to electronic.

Once again Black Moth Super Rainbow target audience are similar to those of The Doors, a new generation of psychedelic hippy trippy people. Except this time they’ve attracted a new target audience, they’ve bought the younger generation of people, people my age out of the shadows and into the light. People make a connection to their music, but it’s not just the sound they play but the in depth meaning to each song they play. Younger Generation of people seem to be making more of an interaction to new songs out their, instead of just listening to the music, they relate to the artist and find out about history of the band.

Our production can learn a lot from this band, maybe we could bring in a new type of audience? Instead of aiming for one genre of people, why not that one genre of people of different ages, old and young.

This is some of Black Moth Super Rainbow artwork. Looking at the image we can see the sort of genre the artist is and what the picture is trying to connote. The psychedelia appeal really attracts my attention to the sort of thing I want to create for my digipak. The abstract imagery used, the man with a tree for a head shows what impression the artist is giving off. Underneath we have a sub-title ‘Falling Through A Field’ – this is their name of the album but a name that also makes you think about their album cover, what do they mean? This is the sort of affect I want to achieve for my own digipak. I want my audience to discuss my album, find out different meanings for themselves.

What I like so much about this piece of artwork is that its simplistic, you got a long shot, with the person in the middle and a very simple environment. What they’ve done to make it stand out and hit their genre is to use filter affects and to alternate the colours and cut images. They also follow a colour pattern within their titles, different fonts but both black so they blend in with the artwork. A technique that I would like to follow on through my digipak.

Another album artwork by the artist I was interested in was their album ‘dandelion gum’.

Here Black Moth Super Rainbow have utilized the colours and blended them in to create a psychedelia pattern. What I enjoy about their artwork is that each album is so different to each other but if you notice there band title; they are always the same throughout, a certain pattern done deliberate. However I wasn’t look for colour in my digipak, I want to create a binary opposition effect, black on white or white on black. This is because my album cover has a very simplistic affect, I feel like using colour may make the psychedelia genre look typical and ‘cheesy’.

Black Mother Super Rainbow has provided me with new ideas and inspirations. Ideas to the sort of imagery I’m going to use and ideas for titles and sub-titles as well as conventions to how I can connote to the psychedelia genre.