Treatment

Treatment

We want to excel the psychedelia genre, using abstract visual imagery. Creating a storyline unlike any other music video, by this we want to provoke to our audience what psychedelia is. Whether it’s the idea of stopping time or creating an Alice in Wonderland style video, something along the ideas of Mad Hatters Tea Party perhaps. All this will link with the story of Captain Al Hubbard. This is one that should be told in a different perspective, we’ll replicate Al Hubbard’s history in our video by demonstrating what he did in his life.

To achieve this psychedelic concept we need to use costumes and props to create the mise-en-scene for our music video. We have resources such as local head shop “head in the clouds” they sell a range of gypsy like beads and Egyptian cotton clothing, ideal for our video and to dress up our very own Captain Al Hubbard. To achieve this style of filming we need a storyline that glues the video together but adds a sense of mix and mash to it so we can show our audience what psychedelia really is. Most psychedelic music videos often tends to make no sense to the audience or have very in depth questions that cannot be answered, all though we want to carry out this style we want our video to have more reality to it. We’re opening up our music video in the East Anglian Archive, where one of the employees stumble upon a film reel telling the story of Captain Al Hubbard which will then lead on to our own version of Alice In Wonderland – Mad Hatters Tea party.

Our music video is based on a true story; we’ll be using new codes and conventions elaborated from similar ideas. We aim to use a similar technique to Black Moth Super Rainbow. They use a saturated historical filter throughout their video which provides an old fashion image. In doing this our video will hopefully stand out and capture our target audience attentions, bring out a more appealing factor to our concepts.